With a 0.4 per cent viewership, do English News Channels even matter?
They shout, they scream and they try to set the agenda for the nation. A message that needs to be given to these television channels is that their viewers constitute just 0.4 per cent of the nation. In a population of 1.2 billion people, the English news channels reach just a meagre 4 million people. The reach of the Hindi channels is however better as they have a reach of 117 million.